Alex Wallerstedt
556 Emil Avenue | Shoreview, MN 55126
651.329.8466 | 651.490.0549
email me

Summary
As an award-winning designer with an eye for clean, elegant and meaningful design, I am known for developing creative solutions for business and marketing needs. Working closely with clients, I strive for innovative and strategic design. I am a passionate, dedicated designer with a collaborative, flexible and easy-going style.

Skills and Experience

• Design and produce printed materials, including: template creation, layouts, ads, brochures, catalogues, resumés, fact sheets, direct mail pieces, CD packaging, DVD packaging, posters, seminar materials, manuals, newsletters, holiday cards, special invitations, annual reports, large format signs, statement stuffers and workbooks
• Design brand standards/styles for various types of products/services, including: logos, product lines,educational services, conferences, art exhibitions, trade shows, galas and other special events
• Design web pages, html emails, static/animated web ads/graphics and interactive .pdf files for e-marketing
• Understand the complete print process including experience with 4cp, PMS inks, TOYO inks, UV inks, foil, embossing, digital, web, screen and offset printing
• Design and create materials for sales forces, internal/external clients, national/regional campaigns, end users and executive staff
• Create and direct design for national and regional brands
• Participate in projects from initial meetings and conception to final design and printing
• Participate in soft and hard rollout rebranding campaigns
• Select and organize photography/illustrations, including: optimizing graphics for web use, color correction and photo manipulation
• Instruct photographers/illustrators
• Pre-flight and prepare files for print, including: press checks, vendor relations and file delivery
• Work cooperatively as well as independently with ability to multi-task
• Thrive in high-paced, strict-deadline environments
  
• Skilled communicator with attention to detail and a desire to serve clients
• Direct and coordinate work of a group of freelancers
• Understand the full advertising/marketing perspective
  

Positions
Senior Graphic Designer, Pearson Education
2/2008-Present (Pearson closing Shoreview location in August 2008)
Educational publishing

Graphic Designer, RBC Dain Rauscher (now RBC Wealth Management)
6/2001-1/2008
Financial services

Education
University of Wisconsin – Eau Claire, Eau Claire, WI
Bachelor’s Degree | Major: Advertising; Minor: Music
Graduated 2001 | Cum Laude

Programs
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, Dreamweaver, Flash, Microsoft Office Suite, Mac OS X, PC, QuarkXpress, X-Serve

Awards
Winner of a GD USA Magazine “In-House Design Award” in 2007
Winner of RBC Dain Rauscher’s “Award of Excellence” in 2006